Website health
One assessment crawls the site and scores Technical, SEO, Accessibility and Performance into a 0–100 Health Score. Performance comes from PageSpeed Insights, so your number is the number your client can check.
For freelancers and small marketing agencies
Know what changed, why it matters, and what to tell the client.
MetricScout crawls each client’s website, reads their Google Analytics and Search Console, and turns the lot into evidence-backed insights — so most of the analysis is done before you open the report. You keep the judgement; we do the scouting.
Facts before AI · Evidence on every insight · Lab data labelled as lab data
insight · exampleclient workspace
OpportunityICE 24 · Very HighHigh confidence
/services/local-seo was shown 18,400 times in search over 28 days but earned a 1.2% click-through rate. The site average is 3.4%.
Searchers see this page and skip it. The title and description are not winning the click, so a ranking you already hold is going to waste.
Evidence
- Impressions
- 18,400
- CTR
- 1.2%
- Site average CTR
- 3.4%
- Average position
- 6.2
Google Search Console · 28 days to 22 Aug 2026
Suggested action: Rewrite the title and meta description around the query this page already ranks for, then compare the click-through rate at the next assessment.
What you get
Four kinds of intelligence, one client workspace
Marketing intelligence
Connect Google Analytics 4 and Search Console, read-only. Each assessment snapshots up to 16 months of sessions, clicks, impressions and positions, so year-on-year is always in the picture.
Client context
Log what happened — migrations, campaigns, redesigns, algorithm updates — on a client timeline. A decline with a known cause is a note; a decline without one is a risk.
Insights, opportunities and risks
Deterministic rules find what matters. Opportunities are ranked by impact, confidence and effort; risks by severity, visibility and business impact. Copy-ready wording at executive, manager or specialist depth.
How it works
From a URL to a progress story
- 01
Add a client
Name, website, industry. Connect GA4 and Search Console if you have access — skip it if you don't and add them later.
- 02
Run an assessment
Around five minutes for a hundred-page site. Progress is live, the crawl is polite, and it identifies itself as our bot.
- 03
Read the insights
Health Score, findings grouped by issue, insights with their evidence and confidence, opportunities and risks already ranked.
- 04
Compare next month
Run it again. Improvements, regressions, new and resolved issues, key wins — the progress story is ready to paste into the report.
Principles
Built to be trusted in front of a client
Facts before AI
Insights come from collected and calculated data. AI may summarise and rephrase; it can never invent a metric, a count, a date or a cause — a guard rejects any figure that is not already in the evidence.
Evidence you can see
Every score and every insight has an “Explain this”: what it is, how it was calculated, why it matters and what to improve.
Honest numbers
Performance is lab data from PageSpeed Insights, labelled with engine version and test conditions — never dressed up as real-user data. Accessibility findings are automated checks, never presented as WCAG conformance.
Your data stays yours
Each agency is an isolated tenant. Disconnect an integration and its token is deleted; delete a client and everything about it goes with it.
How we use your Google data
With your permission, MetricScout reads Google Analytics 4 and Search Console data for the properties you choose — read-only — to show trends and generate insights inside your own workspace. That data is never sold, never used for advertising and never used to train AI models, and it is deleted when you disconnect. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Read the privacy policy.
Plans
Start free, grow with your client list
Free trial
Try it on real clients
- 14 days, no card needed
- 3 clients · 10 assessments
- GA4 and Search Console included
- Reporting preparation included
Freelancer
Solo consultants and small consultancies
- Up to 10 clients
- 100 assessments a month
- Historical comparisons and insight engine
- Reporting preparation
Agency
Small and growing agencies
- Up to 50 clients
- 500 assessments a month
- Teammates share the workspace
- Priority support
Prices are published at launch. Insights and reporting preparation are never metered — only clients and assessments.
Scout the evidence before you write the report.
Add one client, run one assessment, and see what a month of change looks like.